Scheme Profile

Arts Alive in Shropshire and Herefordshire


Since 1999 Arts Alive has been bringing a wide range of professional performances to rural communities in Shropshire and Herefordshire. Arts Alive also operate Flicks in the Sticks – the biggest rural cinema network in the UK, with over 500 screenings a year in village and community venues.

Arts Alive tours around 130 performances a year to over 70 venues, made possible by our fantastically dedicated promoters. Particular programming emphases are multi-cultural work, theatre for younger children (Kinder Gardens). We are also developing a new collaborative theatre piece on the theme of ‘urban meets rural’, working with Black Country Touring and Kali Theatre.

Arts Alive in Shropshire and Herefordshire was established as a Charitable Trust in 1999 (charity no. 1075794) and is managed by a Board of Trustees.
It was formed from a merger between two distinct touring schemes covering the two counties of Shropshire and Herefordshire. The merger was seen as an opportunity to develop a stronger organisation with a more cost effective administration base and a grant from the Baring Foundation assisted us through the transition.
We currently have 8 Trustees who take overall responsibility of the organisation. Trustees are from a mix of backgrounds and include a retired solicitor, a gallery owner, retired civil servant and arts marketing professional. Two trustees are also promoters.
Arts Alive organises about 1000 events a year including music, drama, dance, film, puppetry and storytelling. Arts Alive is dedicated to providing local people in rural areas with the opportunity to choose and promote professional arts events in their local venue.
Flicks in the Sticks is the touring cinema branch of Arts Alive, taking big screen films to rural communities whose access to the cinema is severely limited. Through Flicks, these communities have access to great films on their doorstep, at affordable prices and in a friendly and familiar atmosphere. As well as Shropshire and Herefordshire, Flicks also works in Mid Wales, the Malvern Hills region and areas of Cheshire. 
Arts Alive and Flicks work with over 130 venues, including village halls, community centres, churches and woods; in fact any suitable local space.
Artful Management are the administrators of Arts Alive.
Promoting professional arts events in partnership with local people bringing high quality and affordable arts events to within easy travelling distance of every person in Shropshire, Herefordshire and surrounding areas.
By working with rural communities we aim to bring good quality local, regional, national and international artists and films to local venues so that people living locally can have access to exciting, moving and entertaining performances.
There are of course other venues in Herefordshire and Shropshire (Theatre Severn, Ludlow Assembly Rooms & Hereford Courtyard) who you should check out, but we are confident you will love the local and intimate nature of the village venues.
So for the best in Shropshire and Herefordshire arts come and see us!



Recent Activity

Title Date  

Vault Festival , London

18th February 2019

This long running annual festival from 23rd Jan - 17th March is packed with the sort of work that can stretch RT audiences  (by stretch I mean challenge/thrill…

Job Opportunity - Arts Alive

26th September 2018

Live Events Programmer Arts Alive is seeking an experienced, energetic and self-motivated performing arts enthusiast to curate live professional performances with volunteer promoters, in local venues such as village halls,…

Creative work with older people

28th March 2018

Arts Alive have just heard that we have been successful in our Celebrating Age application and will receive £100k award. Anyone who has seen any particularly inspiring examples of…

satellite screenings - especially NT Live

11th September 2017

Which other touring schemes programme live screenings please?

live lit/poetry

16th February 2017

Anyone got any suggestions for some performative live lit ideas - apart from Matt Harvey and Luke Wright. Surely The Inn Crowd project is bursting with suggestions?

Looking for a motivational promoter trainer - suggestions please

19th December 2016

As part of our Catalyst:evolve programme Highlights and Arts Alive need someone to deliver a sessison  -  up to 2 hrs, on advocacy, confidance in unapologetically 'making the…

Creative Donation Box Commission

15th September 2016

A commission to create creative donation boxes for Arts Alive and Highlights. Two rural touring schemes in receipt of an award from the Arts Council Catalyst: Evolve fund. Arts Alive…

Falmouth conference - the important stuff

8th June 2016

Falmouth is by the sea, and it's summer,  so for me that means a swim.  I am reliabely informed by a local that it's a 20 minute…

Promoter Awards?

12th January 2016

Do any schemes recognise inidividual promtoers efforts with awards in any way? We are considering it but worried about singling out promoters when they all put in so much committment.…

conference fun? anyone for tennis?

19th June 2015

Hooray! back to the era when the conference wasn't relentless work ( Ah! Beaford!) I wil bring my tennis racquet - anyone else up for  a game?

peer review for touring schemes

22nd April 2015

Cheshire and Arts Alive have started looking at how to go about this - but we are keen not to reinvent the wheel, so how are other schemes tackling this?…

Top Tips for Companies wanting to break into rural touring?

11th June 2014

We have just selected our companies to be part of the RT mentoring project in Shropshire, and it became evident that many companies struggle to get a 'foot…

More on the ACE NPO end of year return - volunteers?

5th June 2014

Last post, I promise. ACE ask how many volunteers we have and how many hours they contribute, but this isnt listed in the finacial section. In real terms …

ACE annual return

29th May 2014

Dear fellow schemers, the annual stress levels are rising as once more I plough through the demands of the ACE returns. It frustrates and angers me that small, nay tiny…

Do any schemes run a ‘membership’ system for promoting venues?

13th February 2014

We are investigating a one off or annual fee for venues to be part of the scheme. Does anybody else do this already and if so, how much and…

Small Scale Tour by Caroline Ross

5th February 2014

Ok, so we're  not a book club but I thought other NRTF members woud enjoy this book about a Newcastle based theatre company ('Live and Kicking'??) touring…

Kali/BCT/AA co production - My Big Fat Cow Pat Wedding

5th February 2014

You are invited to join the guests at Clare and Arjun’s wedding reception. It’s a celebration of a mixed marriage between a country girl and a…

confused in syracuse

30th October 2013

anybody seen this Russian company in Edinburgh???

music for may/june?

25th September 2013

Deluged with choices and don't know which to go for. Can anyone recommend their 'top pick' for a solo or duo, (yes small budget!) not straight folk, who are…

how about sharing ideas whilst projects in development stage?

16th July 2013

Dear all, as usual a great conference full of inspiring projects and different ways of working with our communities.However, we often only catch up with these great ideas…

roll in the hay tour cancelled

18th June 2013

Sunny Ormonde aka Archer's Lillian has just emailed to say she's off to do a play instead. :(  So I am left with a 3 date March gap…

travel to conference? sharing lift from airport?

11th June 2013

I am training to Stirling but my chair is flying to Edinburgh - (I realise this sounds somewhat surreal) anyone want to share a taxi/minibus from  Edinburgh…

advocacy site

4th April 2013 this might be good to get our RT promoters to  add their voices to?

pub quiz show?

29th October 2012

I am talking to Scary Little Girls about developeing a pub quiz show  -  working title 'It's Your Round!' . the idea is that its an arts…

An app for RT?

29th October 2012

Any one interested in submitting a joint application to the digital fund for this? needs to have a critical mass to have  appeal. would have to be…

charity advocacy film opp

1st October 2012

this is how we got our advocacy film made by professionals so cheaply – by applying to this fund. might be useful for others? they have just relaunched the fund …