Highlights Rural Touring Scheme, which covers most of the three counties of the
North of England (Cumbria, Durham and Northumberland), has recently
enjoyed two pieces of good news.
Firstly, they’ve just announced their first commercial sponsorship deal and have also received funding in partnership with Arts Alive from the Arts Council’s Catalyst: Evolve programme.
H&H Reeds Printers, a Cumbrian based print and publishing firm, will support Highlights with promotional marketing and activities in 2017, including subsidising the production of their two seasonal brochures.
Dene Marshall, Sales Director at H&H Reeds Printers said: “The programme of events offers us the opportunity to support both Highlights and the arts across the North of England, and to showcase the type of work we produce.”
Barbara Slack Co-Director at Highlights, said: “This, our first commercial partnership, is extremely important to us and marks a huge milestone. Like Highlights, H&H Reeds Printers serve a wide rural area, and have a strong community ethos. With their support, we can continue to help village halls offer professional performances to rural communities.”
And thanks to an Arts Council award through the Catalyst: Evolve Programme, Highlights is also able to match pound for pound the support received from H&H Reeds and any future donations and sponsorship over the next 2 years.
The Evolve programme supports organisations with a
limited track record in fundraising to enable them to attract more
private giving. It does this by supporting organisations that have
recently started fundraising to achieve step change in their ability to
earn philanthropic income.
Well done Highlights!
You can download Highlights’ spring 2017 brochure here.