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Job Advert – Marketing & Digital Coordinator

Job Vacancy Advertisement

Freelance Event Coordinator

(short-term contract)

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Application Out 6 April 2023

Application Deadline 2 May 2023

Interviews 9 May 2023

Start Date ASAP

Job Title: Marketing & Digital Coordinator

The position reports to: NRTF Director

Hours: 28 hours per week / 3.5 days a week / Flexible working hours

Holiday: 19.6 days holiday. Paid holiday not available with a freelance contract

Contract: PAYE or Freelance 2.5-year contract with the possibility of extending

Salary/fee: £26,000 pro-rata

Notice Period: 6 weeks from both sides

Based at: NRTF has no fixed office. Candidate to work remotely with space and means to work Some travel will be necessary

Probationary Period: Three months extending to 6 months if necessary

Identity checks: Confirmation of the right to work in the UK and a Disclosures and Barring Service check

Job Description

Sector Champion: whole sector with a focus on Dance Artists

Goal Champion: Training and Advocacy

Aim of Role: This is a dual-faceted role to support Marketing for NRTF and the Rural Touring Dance Initiative. The aim is to advocate for the NRTF and the rural touring sector by managing online visibility and generating content, interest, and connectivity. To develop and nurture the Marketing outputs and materials of the RTDI Project Dance companies alongside the day-to-day marketing of the RTDI project.

Outline: Marketing, audience development and leading workshops/ sessions, online marketing, website, newsletters, content capture, news updates, analytics, admin support.

Details: Manage content, rhetoric and communications online, using social media, the website and newsletters. The role is responsible for developing and implementing a social media strategy to increase sector and membership awareness, improve marketing efforts, and engage with current and potential partners and sector members. The second part of the role is to be responsible for the day-to-day marketing of a national project the Rural Touring Dance Initiative. Providing one-on-one advice and working to help Artists reach their full potential. This role requires strong knowledge of the different social media platforms, excellent communication skills, and the ability to analyse and present data. The ideal candidate will have a track record of success in the marketing field, as well as a passion for helping others grow professionally.


This job is a great opportunity to contribute to the work of the National Rural Touring Forum. NRTF works with partners across the UK to develop and deliver high-quality artistic work and cultural experiences. We aim to reach more people with high-quality art and cultural experiences – strengthening rural communities.

NRTF believes that every village has the potential to become a cultural centre and therefore of interest and value to major funders and policymakers. These include the Arts Council England (ACE), Department for Culture Media and Sport (DCMS), Department for Environment, Food and Rural Affairs (DEFRA) and other government, arts and culture sector organisations.

NRTF is looking for an experienced and motivated individual who aligns with its values to join a small but ambitious team. The role is to support and facilitate the delivery of the organisation’s core objectives and responsibilities to its members.

Applicants will need to be efficient with their time, organised in their approach and flexible to changing demands. Experience in marketing, communications, and admin support is essential. While the role requires you to work remotely, you’ll need to demonstrate excellent communication skills and an ability to work closely with the team and board as well as the organisation’s diverse community of partners and members.

Key Responsibilities

Rural Touring Dance Initiative:

  • Provide one-on-one marketing advice to creative professionals. Supporting RTDI artists to develop rural tour-ready marketing materials, including print, images, copy & trailers
  • Monitor and evaluate the impact of programming initiatives alongside contracted project evaluators
  • Foster an active community by engaging with partners, members, and audiences in forums or social media
  • Liaise with The Place’s marketing team and the RTDI producer to develop the national menu for dance
  • Supporting the RTDI coordinators with the delivery of the Dance Lab
  • Work closely with selected venues to develop and implement audience development plans for shows, providing additional marketing capacity to venues & schemes when requested by the RTDI producer
  • To lead educational workshops and seminars on rural marketing topics
  • Ensure all marketing associated with RTDI meets accessibility and inclusion standards

NRTF Digital

  • Populate social media, coordinating blogs & member updates, respond to comments and messages
  • Create, upload & distribute marketing materials, adverts, publicity, resources, reports & meeting minutes
  • Communicate with members, partners, the board, event delegates, guest directors, venues, promoters, artists and funders at all levels in person and online
  • Develop a comprehensive social media strategy to increase brand awareness and customer engagement
  • Create content for our organisation’s various social media platforms (Twitter, Facebook, Instagram, etc.)
  • Monitor conversations on social media platforms and respond to customer inquiries. Share and repost mentions, funder and member posts
  • Collaborate with the team to ensure marketing consistency
  • Relevant website updating
  • Stay up-to-date with the latest social media best practices and technologies
  • Report on the campaigns year round including the conference and other events
  • To share RTDI project, partner, sector and membership news
  • Some administration support for the team including general email inquiries when needed

Person Specification 

Essential Skills and Experience:

  • Minimum of 2 years experience in a related field
  • Demonstrated success in developing and executing successful social media strategies
  • Excellent written and verbal communication skills
  • Understanding and confidence in updating websites and CMS systems
  • Good Knowledge of creating campaigns on Mail chimp and mass emailing systems
  • Ability to work independently with minimal supervision
  •  Flexibility and willingness to learn new skills
  • Proven ability to manage your time, prioritise tasks, and use your initiative
  • Confidence in delivering marketing advice and tasks to artists
  • Proven expertise in various aspects of marketing (digital/social media, SEO/SEM, analytics)
  • Proven track record of successful mentoring relationships

Desirable Skills and Experience:

  • Knowledge & experience in making, producing, and/or touring dance 
  • Knowledge & experience in rural touring
  • Experience in delivering effective audience development strategies
  • Experience in supporting artists to make & tour their work and skills development

RTDI – Rural Touring Dance Initiative

The Rural Touring Dance Initiative (RTDI) is a national project which supports dance artists & rural promoters to make great dance performance events happen in rural spaces.
RTDI was launched in 2015 when The Place, National Rural Touring Forum (NRTF), China Plate and Take Art joined forces to address the lack of quality dance in rural spaces. From the start, RTDI has introduced some of the UK’s leading dance companies to rural touring including Lost Dog, Luca Silvestrini’s Protein, Uchenna Dance, Scottish Dance Theatre, Mr & Mrs Clark, Jo Fong and George Orange, and Joshua ‘Vendetta’ Nash.
In July 2022, the current RTDI partners (The Place, Highlights, NRTF, Sonia Sabri Company, Take Art) were awarded £400,000 from Esmée Fairbairn Foundation and £450,000 from Arts Council England to continue the project from 2023 – 2026. As well as supporting 10 new associate venues to programme dance in rural areas and market towns, many of them in Levelling Up for Culture places, the funding will enable RTDI to support eight dance artists & companies per year to tour their work to rural areas, with over 200 performances and 90 workshops expected between autumn 2023 and summer 2026.

rural touring dance initiative logo in blue text

Equal Opportunities Employer Statement

NRTF is an equal opportunities employer committed to equality, diversity, anti-racism, and anti-ableism and welcomes applications from all sections of the community. Equal opportunities mean that everyone should have an equal chance to apply and be selected for posts and to be trained or promoted equally and fairly. NRTF will only judge performance on the grounds of ability, experience, or potential. All employment decisions will be taken on an individual’s ability to undertake the role in question. If you would like to discuss access needs for the application form or the interview, please contact To enable us to monitor the success of our EDI policy and inclusivity aims, each applicant, employee, volunteer, partner, and contractor will be asked to fill out an Equal Opportunities Monitoring Form.

Application Information & Support 

To apply please send either:

A cover letter (no more than one side of A4) or

A short audio or film (no more than 3 minutes long)

Articulating why you are applying for this job with the NRTF, briefly outline your skills and experiences that make you qualified for the role and an example of where you have proven that you are ambitious


Email your Cover Letter or film and your CV and Equal Opps Form to: 

Application Deadline:

  • 2 May 2023
  • Interview: Will be via Zoom on 9 May


  • For an audio version of this application – on request
  • For a downloadable Microsoft Word version click here


  • We are happy to answer your queries and provide additional support and proposals for sending your application in alternative ways, please email your questions and requests here: 

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